ࡱ> ["-bjbj=4ΐΐm   ^^^^^rrr8$r:!!!!!! >!!^!^^Br^^`a'ri X0   ^8!!  $: Getiimiz y1llarda olduu gibi, kullan1c1lar yeni y1la fiziksel ve zihinsel olarak yenilenmi_ girmek istediler. Ocak ay1n1n ilk haftas1nda Sal1k ve Fitness uygulamalar1ndaki kurulumlar Aral1k ortalamas1na gre %89 artt1 ve oturumlar1 %24 ykseldi. Pandemi nlemleriyle yeni y1l: Sosyal ileti_im ve yeme-ime uygulamalar1n1n kullan1m1 2020'nin son haftas1nda dnya genelinde zirveye ula_t1 Pandemi nlemleri ve artan COVID-19 vaka say1lar1yla birlikte, 2020'deki yeni y1l, dierlerinden ok farkl1yd1. Uygulama pazarlamas1 platformu Adjust'1n son verileri, tketicilerin elence ve ileti_im ihtiyalar1 iin telefonlar1na ne kadar bal1 olduklar1n1 gsteriyor. Bu y1l geni_ kitlelerin bir araya gelmesinin yasaklanmas1yla birlikte, Adjust'1n verileri, insanlar1n arkada_lar1yla ve aileleriyle sosyal ileti_im uygulamalar1 zerinden bal1 kald11n1 gsteriyor. Trkiye'deki kullan1c1lar, yeni y1l yakla_t11nda daha fazla mesajla_1yorlar ve ailelerini ve arkada_lar1n1 ar1yorlard1. 31 Aral1k'ta sosyal ileti_im uygulamalar1n1n indirmeleri %11 artt1.  Yeme-ime uygulamalar1, en iyi performanslar1n1 yeni y1l arifesinde gsterdi ve oturumlar1 Aral1k ortalamas1n1n %87 zerine 1kt1.  2020'deki pandemi ve ard1ndan gelen k1s1tlamalar, tketicilerin ya_am tarzlar1nda ve uygulamalarla olan etkile_imlerinde birok byk dei_iklie yol at1 ve y1lba_1 sezonu da bundan pay1n1 ald1, diyor Adjust'1n kurucu orta1 ve CTO'su Paul H. Mller.  Verilerimiz, uygulamalar1n yeni y1l kutlamalar1n1n bir paras1 haline nas1l geldiini ve pandemi nlemleri devam ederken 2021'de hangi tketici al1_kanl1klar1n1n geli_eceini gsteriyor. Ara_t1rma, ayn1 zamanda pandeminin kullan1c1lar1n yeni y1l kararlar1ndaki motivasyonlar1n1 etkilemediini ortaya 1kard1. Ocak ay1n1n ilk haftas1nda Sal1k ve Fitness uygulamalar1ndaki kurulumlar Aral1k ortalamas1na gre %89 artt1 ve oturumlar1 %24 ykseldi. Kalori takibi uygulamalar1nda da benzer bir trend grlyor. Bu uygulamalar1n kurulumlar1 %91 artt1 ve oturumlar1 %34 ykseldi.    0 < 0 4 ռsgs[sOB5Bs *h^wOJPJQJ^J *h'OJPJQJ^Jh^wOJPJQJ^Jh#OJPJQJ^JhROJPJQJ^Jh'OJPJQJ^Jh^w6OJPJQJ^J-hRhRB*CJOJPJQJ^JaJ ph0hRh^w5B*CJ OJPJQJ^JaJ ph0hqhq5B*CJ OJPJQJ^JaJ ph0hRh'5B*CJ OJPJQJ^JaJ ph"hRh'56OJPJQJ^J   2 4 DPR ""v%x% ''.'))D,F,$h^ha$$a$$a$gdR$a$@BDFJNRNZ "" #t%x%8&׶׀gZMZM *h'OJPJQJ^J *hROJPJQJ^J0jU:hRhROJPJQJU^JmHnHuUh'5OJPJQJ^Jh'6OJPJQJ^Jh^w5OJPJQJ^J *h'OJPJQJ^JAjhRhRB*CJOJPJQJU^JaJ mHnHphuh^wOJPJQJ^Jh'OJPJQJ^JhRh'5OJPJQJ^JGelen kutusu ynetim aralar1, yap1lacaklar listeleri ve takvimler gibi retkenlik uygulamalar1 da Ocak ay1n1n ba_lar1nda kurulumlarda %51 ve oturumlarda %12 art1_ gsterdi. Ki_isel geli_im konusunda, birok kullan1c1 bu y1l yeni bir dil renmek istiyor. Ocak ay1n1n ilk haftas1ndaki dil renme uygulamalar1n1n kurulumlar1 %35 artt1.  Trk kullan1c1lar1n 2021'de forma girmek iin motivasyonlar1 yksek. Fitness uygulamalar1n1n kurulumlar1 Ocak ay1n1n ilk haftas1nda %15 ve oturumlar1 %9 art1_ gsterdi. Kalori takibi uygulamalar1 da bu trende ayak uyduruyor ve kurulumlar %60 artarken oturumlar Aral1k ortalamas1ndan %16 yksek. Yeni y1l sezonu boyunca zirveler ve dipler her zaman beklenen bir _ey olsa da, markalar1n bu sezonda kazand11 kullan1c1lar1 tutmalar1 ok nemli. Pazarlamac1lar bu srede kazand1klar1 kullan1c1larla sad1k bir kitle olu_turabilirler, cirolar1n1 art1rabilirler ve uygulamalar1n1n yat1r1m getirisini ykseltebilirler. Kullan1c1 tutma stratejileri hakk1nda daha fazla bilgi iin Adjust'1n Kullan1c1 Tutma Raporu'nu HYPERLINK "https://www.adjust.com/resources/ebooks/guide-to-user-retention/"buradan indirebilirsiniz. Adjust Hakk1nda HYPERLINK "https://www.adjust.com/"Adjust, sektrn en nde gelen global app pazarlama platformudur. Mobil uygulama ekonomisinin kalbinde doan ve teknoloji tutkusuyla byyen bu global _irketin dnya genelinde 16 ofisi bulunuyor. Adjust'1n platformu lm, sahtecilik nleme, siber gvenlik ve pazarlama otomasyonu rnlerini ieriyor. Bu rnler, Adjust ile al1_an 40,000'i a_k1n uygulama iin pazarlamay1 daha ak1ll1 ve daha gvenli hale getiriyor. 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