ࡱ> [D:bjbj=Bΐΐh h 66666JJJJ$nJdj:$p">!666&66 `J40d"o4""6 d"h :Sal1k ve Fitness Uygulamalar1 2021'de Bymeye Devam Ediyor Adjust'1n verilerine gre, sal1k ve fitness uygulamalar1 bymeye devam ediyor. Spor salonlar1ndaki pandemi k1s1tlamalar1n1n yava_ yava_ ortadan kalkmas1na ramen, insanlar egzersizlerini evde srdrmeye devam ediyor ve 2021'in ilk yar1s1nda sal1k ve fitness uygulamalar1 oturumlar1 y1ll1k bazda %31 artm1_ durumda. ISTANBUL, 08 Eyll 2021  2020 boyunca insanlar egzersizlerini spor salonlar1 yerine evde yapmaya ba_lad1 ve bu da sal1k ve fitness uygulamalar1n1n performans1nda arp1c1 bir art1_a neden oldu. Mobil pazarlama analitik platformu HYPERLINK "https://www.adjust.com/" \hAdjust'1n verileri, bu uygulamalar1n kurulumlar1n1n Mart 2020'de %67 ve sonras1nda May1s'ta %48 artt11n1 gsteriyor. Ancak dnyan1n drt bir yan1ndaki spor salonlar1 faaliyetlerine yeniden ba_lamas1na ramen, sal1k ve fitness uygulamalar1n1n bymesi 2021'de devam ediyor. Adjust'1n en yeni verileri, 2021'in ilk yar1s1nda kurulumlar1n y1ll1k bazda %24 d_tn, ancak oturumlar1n %31 artt11n1 gsteriyor. Bu veriler, kullan1c1lar1n uygulamalara bal1l1klar1n1 srdrmesinin yan1nda zihinsel ve fiziksel sal1klar1n1 glendirmeye evde devam etmeye adapte olduklar1n1n bir i_areti.   En ok Pazar Gnleri Spor Yap1yoruz Sal1k ve fitness uygulamalar1n1n kurulumlar1, Adjust verilerine gre yeni y1l kutlamalar1ndan hemen sonra h1zl1 bir ykseli_e geerek nceki y1la gre %10 artt1. Bu, birok insan1n spor salonlar1na yelik creti demek yerine fitness al1_malar1na mobil cihazlar1n1 kullanarak ba_lamay1 tercih ettiini gsteriyor. Bununla birlikte, oturumlar Ocak ay1nda y1ll1k bazda %57 artt1 ve en sevdikleri fitness uygulamalar1n1 zaten indirmi_ olan kullan1c1lar1n egzersiz rutinlerinin younluunu ve sresini art1rd11n1 gsterdi. Adjust verilerine gre, Pazar gnleri haftan1n en yksek oturum say1s1na sahip ve kullan1c1lar1n en sevdikleri fitness gn olmaya devam ediyor. Cuma gnleri ise en d_k oturum say1s1na sahip. Bu da kullan1c1lar1n haftan1n yorgunluunu zerlerinden atmaya ve haftasonu planlar1na odakland1klar1n1 gsteriyor. 0lgin bir _ekilde, 2021'in Mart ay1n1n ilk haftas1ndaki oturumlar, y1l1n ilk yar1s1n1n ortalamas1n1n %9.1 zerinde seyrederek kresel oturumlar a1s1ndan y1l1n en iyi performans gsteren haftas1 oldu. Sal1k ve Wellness Pazar1n1n Gelecei Adjust'1n verileri, uygulamalar1n 2020'deki performanslar1n1n zirvesinde kazand1klar1 kullan1c1lar1 ellerinde tutabildiklerini gsteriyor. Hatta geleneksel spor salonlar1 bile kendi uygulamalar1n1 geli_tirmeye ba_lad1lar. HYPERLINK "https://www.appannie.com/en/insights/market-data/health-fitness-downloads-rose-30-percent/" \hApp Annie'nin State of Mobile 2021 Raporuna x| ( .   " $ ǺsccFc9jh\lh\lB*OJPJQJU^JmHnHphuh.fEB*OJPJQJ^Jph"h\l>*B*OJPJQJ^JphUh.fEjh.fEUh\lB*OJPJQJ^Jphh\lOJPJQJ^Jh\l5OJPJQJ^Jh.fE6OJPJQJ^Jh\l6OJPJQJ^J*h.fE5B*CJ OJPJQJ^JaJ ph*h\l5B*CJ OJPJQJ^JaJ phz|  ln*%,% )")h)H.J.d1f14^$a$ jln(*,VXZ$(%,%%%%'''')ŸҨҨŸҨq__"h\l6B*OJPJQJ^Jph% *h\l5B*OJPJQJ^JphU"h\l>*B*OJPJQJ^JphJnh.fEjh.fEUh\lh\lB*OJPJQJ^Jphh.fE5OJPJQJ^Jh\l5OJPJQJ^Jh.fEB*OJPJQJ^Jph9jh\lh\lB*OJPJQJU^JmHnHphugre, 2020'de dnya ap1nda yakla_1k 71.000 yeni sal1k ve fitness uygulamas1 yay1nland1. (Apple App Store'da 24.000 ve Google Play Store'da 47.000) Adjust Orta Dou Afrika & Trkiye Sat1_ Mdr, Ozan Can ^i_man, "Kurulumlar geen y1lki arp1c1 seviyelerinin gerisinde kalsa da, oturumlar ykseli_ trendine devam ediyor ve kullan1c1lar1n zihinsel ve fiziksel sal1klar1n1 korumaya evde devam etmek iin indirdikleri uygulamalara bal1 kald1klar1n1 gsteriyor." diyor. "Bu bymenin devam etmesi bekleniyor ancak uygulamalar1n kar_1 kar_1ya olduu en byk zorluklar, rekabette avantaj elde etmekte ve yksek LTV'ye sahip kullan1c1lar1 ekmekte yat1yor." Sal1a Daha Btnsel Bir Yakla_1m Sal1k ve fitness uygulamalar1n1 say1s1 ve e_itlilii, geli_tiricileri sadece egzersiz rutinleri sunmaktan daha fazlas1n1 yapmaya ve sal11 bir btn olarak ele al1p daha genel bir destek vermeye itiyor. Wellness uygulamalar1na olan talep geen y1l nemli lde artt11ndan, uygulama geli_tiricileri sal1a daha btnsel bir yakla_1m sunan yeni rnler geli_tirdi. Bunlar1n aras1nda fitness ekipmanlar1n1 rutinlere entegre eden ve giyilebilir teknolojileri kullanan rnler de yer al1yor ve uyku dzeninden fiziksel aktivitenin takibine, hatta beslenmeden mindfulness ve meditasyona kadar geni_ bir yelpazeyi kaps1yor. rnein bir mindfulness ve meditasyon uygulamas1 olan HYPERLINK "https://meditopia.com/en/" \hMeditopia, pandemi s1ras1nda rnlerini srekli yeni inovasyonlarla geli_tirerek ko_ullar1 devaml1 dei_en bu pazarda kendini ba_ar1l1 bir konuma getirmeyi ve her zaman kullan1c1lar1n gndeminde kalmay1 ba_ard1. Bunu btnsel bir yakla_1m benimseyerek ve uygulama deneyimini ki_iselle_tirerek yapt1. Meditopia'n1n CGO'su Berk Y1lmaz, "Genel olarak wellness'1 bir araya getiren tm ynleri bir btn olarak ele al1yoruz ve ayn1 zamanda her kullan1c1ya ki_iselle_tirilmi_ bir deneyim sunuyoruz" diyor. "Bunu insanlar1n kullanmakta olduu cihazlardan ald11m1z verileri birle_tirmelerini kolayla_t1rarak ve ayn1 zamanda bu verileri kullanarak kullan1c1lara ki_iselle_tirilmi_ zellikler ve ierikler sunarak ba_ar1yoruz." # # # Metodoloji Veriler, Adjust veritaban1ndaki sal1k ve fitness kategorisinde tan1mlad11m1z kresel uygulamalar1n kurulum ve oturumlar1nda grlen trendlerin analizine dayal1d1r. Adjust Hakk1nda Adjust, dnyan1n drt bir yan1ndaki pazarlamac1lar1n gvenle kulland11 lmleme, otomasyon ve kullan1c1 verilerini koruma aralar1 sunan bir mobil pazarlama analitik platformudur. Binlerce uygulama Adjust'1n i_ zekas1 ve otomasyon zmlerini kullan1rken, kresel ve h1zl1 m_teri desteinden yararlan1yor. 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